OMG, I’ve been DYING to tell you about this and am SO happy I get to finally announce it today… We just launched our very first large-scale advertising campaign bringing LOVE to the streets of New York City on a batch of 25 taxi cabs! Am super excited about it. I haven’t seen one yet and I swear the day I do I might DIE. If you’re in NYC, won’t you pls keep your eye out for them?
Each cab features a different Chris Uphues heart and there’s 25 special guys in total. Which one will you meet? I’ll put a little showcase of all of ‘em below so can get acquainted but I’d LOVE to hear if you spot any around town. I just created this Flickr set and am hoping you might post snaps of the cabs here? That would just make my life. Thanks, everybody!
Also wanted to add that we’ve also got some smaller paper versions of the Chris Uphues hearts, now sold here as a superset of $10. They’re amazing feel-good decorations or just write a special message on the back and you’ve got a supercute valentine. Check ‘em out!
Can I add one more thing? I’m just hoping maybe there’s somebody new here to this blog as a result of the taxicab project and I wanted to say WELCOME! Am really happy you’re here. My name is Keith and I run this site with my BFF Chris and we have supermuchfun. Won’t you pls join us? You won’t be sorry!
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Wat a great idea! I love fredflare soooooo mmuch!!!!! Brilltastic!
comment by HaNnErS — January 19, 2009omg that is sooo cute! i love how you named all the hearts
not gonna lie, i just sat here reading all the names. i think my favorite has to be lil sundae<3 next time i’m in the city, i hope i see one 
comment by angela — January 19, 2009Awww cute! Congrats! I will try to keep my eyes peeled for one…and if i see one maybe i’ll have super quick reflexes and get a snapshot to send to you!
comment by diane — January 19, 2009they are so adorable. I don’t think i’d be able to pick a favorite if I had to. I really like the cabi ads too. I’ve been meaning to go back to NYC and i might just have to hunt for the ads and visit your new store, which I hope is going amazingly!
comment by Megan — January 19, 2009Ahh I wish I lived in NYC so I could see!
comment by Jessica — January 19, 2009OMG! this is genius and mayjah. Congrats!
comment by ari! — January 19, 2009I love Suzy. She’s so cute. I wish I could hail a can in NYC just to see em!
comment by Clarissa — January 19, 2009the hearts return! this is a great idea for an ad campaign. i love it!
comment by Anna! — January 19, 2009if I ever get to NYC I will totes keep my eyes peeled!
comment by Annam — January 19, 2009I think this is genious! Such a genial, bright, happy idea! I too wish i lived in NYC ^.^
comment by chicadecanela — January 19, 2009Oh they have names!!!
comment by Kate — January 19, 2009this is such a neato idea to advertise. I wish I lived in NYC!
comment by Chloe — January 19, 2009Keith, I know you are about to absolutely pop a freak, but try to contain yourself! This is probably my favorite post of the year–ok…if not 1st, then at least 2nd to the Valentines for charity. The only beef I have is that some of those hearts need some specs appeal.
Welcome to new blog readers!! Please check back regularly and comment! It’s sa’much fun.
comment by Tommy — January 19, 2009So cute! Very unique way of advertising too. Simply ingenious. ^_^
comment by Kata — January 19, 2009that is a super cool idea!
comment by mj — January 19, 2009I JUST SAW THEM!!!!
comment by Katie — January 19, 2009Well I just went to NYC for the 3 day weekend and the first cab (I swear to god) when I got off the subway that I saw was a fred flare one! I flipped, my boyfriend was like “what what?!” and I was all “FRED FLARE AWWW HEARTSS”. Unfortunately, never making it out to your shop in our three day weekend was quite sad. But on our last day (this evening) I saw another one as we left our hotel. Awe, that was quite nice.
Awww! This is awesome! If for some random reason I find myself in NYC, I’ll keep my eyes peeled!
comment by Dylan — January 19, 2009I bought the blue heart when I visited the Store Cute last week with Lil’ J. I put it up in my window-less office to cheer me up with all it’s cuteness.
I didn’t get a cab with the ad on it, but I wish I did.
comment by Lil' J's Mom — January 19, 2009I saw one when I was going to the train the other day! I was like “fred flare’s got taxi ads?! they’re making it big, man!”
Btw, I think I saw a red one. Maybe it was Suzy…
comment by Christina — January 20, 2009OMG so very proud of you guys, it’s been great to see how far you’ve come. You’re really inspiring, Keep up the amazing work
comment by Carsi — January 20, 2009amazing idea. I have to take some pictures of the cabs when I go to NYC.
comment by Pam — January 20, 2009This is like…the coolest thing ever. Man. I would freak the flip out if I saw a taxi with a FF ad on it. I toes love how you and Chris Uphues have been working together…I love his hearts, and I love FF, so it’s pretty much the best combo. xoxo, Bee
comment by Bee — January 20, 2009I love them!very retro! a very unique way of heart not the classic kinda corny one.
comment by Nuwanda Blue — January 20, 2009ahhh! i saw a cab on 65th and bway. i flipped out! seeing those hearts on top of a cab really made my day! : )
comment by braden — January 20, 2009OMG! YOU GUYS ROCK EVEN HARDER EVERY DAY! I LOVE THIS. Okay. Caps lock is off. (breathe.) Omigosh! I bet this is the most amazing set of 25 cabs in the whole world. I ♥ FF!
comment by Cami — January 20, 2009Sooooooo adorable!! I am loving them all so much! I think Molly P.’s my fav right now. Everything I look through the list, I like a new one!
comment by Stella — January 21, 2009What a brilliant idea, and perfect for some V-day publicity! You guys definitely have the cuteness market covered – way to rock it!
My favorite is Mr. Moto. Chris will know why.
comment by Virginia Uphues — January 22, 2009So cute!!!!!!!!!
comment by serim — January 23, 2009I love them♡
lil’ sundae
cricket
cheeseburger
hank!!!
<3 SUPERCUTE!
comment by pauline — January 27, 2009i love fredflare!!!!
comment by Raras — January 28, 2009Introducing…
comment by Raras — January 28, 2009Fred’s very first
street ad campaign!
oooh!!! my taxi had the fredflare hearts on it i live in nyc you fredflare should get a huge logo, in times squre!!!
comment by Shania — January 31, 2009