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Sweden rocks our world! The multi-talented trio of Alex Kress, Richard Agerbeek
and Leja Kress play together in our favorite band, design our website and even
photographed everybody in our catalog. They produced our first single "Sparkle Pop"
and contributed the brilliant B-side, "Wild Fashion." To learn more about Sweden visit
their site
swedenmusic.com...

What inspired your hit single "Wild Fashion"?
We wanted to do a melancholy pop song. It's a song about fashion-obsessed teens and
their need to be accepted and rejected at the same time. Accepted by the "cool" kids
they aspire to be and rejected by the boring "normal" people who just don't understand.

What was your look in the 80's?
Richard: Technically over a span of the decade I went from JC Penny dork to redneck to
Chess King new waver to punk rock goth to just plain hard core straight edge and finally
ending in art school thrift.
Alex+Leja: We like to call our look in the 80's "goth-lite." We wore lots of black and
white striped tights, Boy of London and tu-tus with new wave asymmetrical haircuts.
Our nickname was the Bananarama twins!

What was the first concerts you guys went to?
Richard: Cyndi Lauper, but I saw Billy Idol right after that!
Alex+Leja: Olivia Newton-John when we were 12 – our parents took us to that one.
The next one was the Madonna "Like a Virgin" tour – our parents dropped us off!!!

So, what would you guys say are your favorite all-time bands?
Radiohead, Primal Scream, Spacemen 3, The Stone Roses, New Order, Blondie, The
Fall, Fad Gadget and Joy Division

Who are your design idols?
Verner Panton, Joe Columbo, Charles and Ray Eames, Eero Saarinen, Robert Indiana, Saul Bass, Mumbleboy, Buro Destruct, Mike Mills, Jamie Reid, Steven Sprouse and
United Bamboo

Hey Mr. DJ, what's spinning in the Sweden loft these days?
The new Primal Scream, Sexual Harassment on the Anti-New York compilation, Boards
of Canada, Mount Vernon Arts Lab, lots of New Order and Sparkle Pop by Fred Flare!!!

Hey, Richard, what's it like to be in a band with your girlfriend and her twin sister?
It's been a lot of fun. It's like I'm the privileged honorary third twin in a private twin club.
When we get in a good long jam we can go on forever playing off each other without ever
saying a word. After I started going out with Leja and we were hanging out with Alex a lot, it
just seemed like the three of us were destined to be in a band. We just looked like a band
and we figured why not?…

Got any fun plans for the Holidays?

Richard will travel to South Carolina, watch football, shop at Walmart and eat at Shoney’s (the
Applebee’s of the South). Alex + Leja will travel to Pittsburgh, watch Lifetime movies, shop at
Bloomingdale’s and eat at Applebee’s (the Shoney’s of the East).

What's in store for Sweden in 2003?
We're going to buy a car, buy some land in the country, make a new Sweden record, Alex
will tie the knot and, of course, the Sweden World Domination Tour!

11/2002



DIARY ARCHIVES: fred friends Top Model's Sarah Vonderhaar, Jack Mackenroth, Think Pink writer Lisa Clark, Kit Pistol, Au Revoir Simone, Supayana, What the Buck, Peter Bjorn and John, Ratatat, next BIG thing! 2007, shoe designer Jeffrey Campbell, Erika Forster of Au Revoir Simone, heartist Chris Uphues, Alison Kelly of Dahl, Stephanie Deleau of Noisette, Marilyn Patrizio of M.Partizio, Liam Sullivan of Kelly "Shoes", Pete Wentz of Fall Out Boy, next BIG thing! 2006, Jill Bliss, next BIG thing! 2005, Loop NYC's China Young, Sukie, The Donnas, Vinnie's Tampon Case, Leah Tinari, Peach Berzerk, The Sperber twins, Jennifer Worick, Cody, Patch NYC 2, Chip Wass, Angela Adams, Venue, Jack and Lulu 2, All Girl Summer Fun Band, 31 Corn Lane, Charlotte Ronson, Three by Three Seattle, Princess Tina, Imperial Teen, Built by Wendy 2, Dana Carlson, Sweden, Jack and Lulu 1, Bob's Your Uncle, Mary Ping & Jonathan Adler, E-Z Living, Built by Wendy 1, Endicott Five, Patch NYC 1, media blitz Mod*Mom, Aya Kanai from Nylon, Grace Bonney of Design Sponge, Samantha Moeller of Missbehave, Marie Kare of The Sampler, Pink Is The New Blog's Trent Vanegas, Martha Stewart Kids' Jodi Levine, BUST's Debbie Stoller, YM's Elizabeth Kiester, Cargo's Ariel Foxman, teeter on tour back to brooklyn, she's so rad, double handsome, wild pony, enchanted treehouse, beanz-n- rice, wide open road, crush Teeter Sperber, Kelis, Jennifer Garner, Kylie Minogue, Charlie Brown, Scarlett Johansson, employee of the month Julie, Jen, Sammy Joe & Joe Sammy, Amy, Vanessa, Tim, Anne, Chanel, Josh, Lauren, Diane, Charles, Lillian, nancy drew review the haunted bridge, the whispering statue, the mystery of the ivory charm, the message in the hollow oak, the clue of the broken locket, password to larkspur lane, the sign of the twisted candles, nancy's mysterious letter, the clue in the diary, the secret of red gate farm, the secret of shadow ranch, the mystery at lilac inn, the bungalow mystery, the hidden staircase, the secret of the old clock, lulu in the city lulu luvs, extra! extra! read all about it!, pink Christmas, thanks, new york!, single in the city, spooky lulu, roller girl, jersey girl, no lights, big city, it was a "red hot" summer!, miss independence, billyburg shopping guide, lulu and the kitty, in like a lion, out like a lamb, my best friend joe, hotpants!, the queen of brooklyn, summer in the city, the anniversary party, garbage & neighbors & mice...oh my!, lulu in the city, cheap & cheerful give thanks, hula hoops, a piece of pi, cupcakes, fred fleur, tommy: mini mode happy summer days, it's a mod, mod world, good night, sweet dreams, my girl, keep on marching, one fine day, supermodels Dana's Lucky magazine shoot, hi-fi holiday honeys, supermodel Hillary's Warhol, fallfabulous, supermodel challenge, covergirls, fred on tour Paris Dispatch: Eiffel Awesomeness, Paris Dispatch: Just Strollin', Paris Dispatch: From Colette w/ Love, Paris Dispatch: Marie & The Moulin, Paris Dispatch: Bonjour, Peeps!, behind the music, San Fredcisco, LA Flare, chartoppers: the 80's 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, chartoppers: madonna Hard Candy, Confessions on a Dance Floor, reinvention tour recap, reinvention contest winners, Madonna, Like a Virgin, True Blue, Like a Prayer, I'm Breathless, Erotica, Bedtime Stories, Ray of Light, Music, American Life, top 50 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, window shopping 2007, 2006, 2005, 2004, 2003, sales and events Carnival of Cute: Holiday 2006, Fall Sample Sale 2006, Pool Party 2006, Holiday Sale 2003, let's skate, Holiday Sale 2002, Holiday Sale 2001, Holiday Sale 2000, Spring Sale 2000